(1 of 5) How to achieve more by getting smarter about ‘failure’ – intro

So you’re thinking about taking on a tough challenge. 

By tough I mean one that you know you should do, or it would be great to have done, but you haven’t been able to get yourself over the line and actually commit to whatever it is. It could be something big like writing a book, starting a business, learning to do a back flip, or launching a land war in Asia. Or something small, like cleaning the garage. Whatever it is, if you could wave a magic wand you’d want it done, but when you think of the work required and the risks involved, then your motivation wilts. Your enthusiasm is on life support. There is a pulse, but it’s feeble. 

You know you’d be better off doing it. Why is it so hard to get started?